Brokers can not say “buy one get one free!” and they can not offer “30%” daily specials.
But there is something that can offer you the buyers or sellers who want to use your services? And if it would help or hurt this your business?
Commission offers reduced distasteful (to most agents, anyway) so you would need to propose something else. And what to build or to reduce your professional status?
I see coupons as a marketing tool for other people that provide services to your customers. Inspectors were able to win, the home of rabbits, landscapers and even a cleaning service and more business through coupons that you have to present all of your client listing and / or your buyers.
And if you helped to grow their business, they could try to send more buyers and sellers in the way.
It is an idea to consider, at least.
But what if there simply to contact an incentive to you – no strings attached.
Here is an idea I think would be the number of out-of-town buyers who come to you directly to increase. It’s about time and effort. It could be a project to address the dreaded slow months.
What if you have a map of your region marketing – then invited other vendors to buy advertising space around the perimeter? You would not need to be confined to real estate related services, but also other companies as well – such as restaurants, dry cleaners, hardware stores, golf courses, gyms, etc.
Of course, your own marketing message is visible on both sides of the card.
You would have to do their homework well in advance – the cost of printing, etc. to know so you can share the costs with your advertisers. My own contribution to the cost of production could spend the time you put them to be together.
Have enough copies, so that you and all your advertisers to distribute much.
If you copy in hand, a sign on your page and inviting out of town buyer prospects to request a copy. Please encourage your colleagues to the same advertiser on their Web sites do. Remember that people who want to move to your community like to learn more than just homes for sale so they can add new customers by offering to buy cards as well.
Of course, the diffusion is not free …
The postcard will cost you some shipping costs. But if the buyers are in town, they would carry the card with your advertising. And in the meantime, you would be able to maintain unaided awareness with them by dripping marketing messages.
If such a project seems too big to handle alone, maybe your favorite Mortgage Broker, Home Stager, inspector or other professional would look forward to making an effort.
Marte Cliff is a freelance writer who specializes in writing for the real estate and related industries. It will help you with a letter or a complete marketing plan. For real estate brokers and agents who are willing to receive the full value of their sites, they will be happy, a whole package – the web copy for lead generation packages, the phone rings make an agent.
